# User Behavior

The retention rate is an important metric for all projects. We are also able to track how sticky the users are to the project by using the user retention analysis tool. With this function, project teams are able to know the performance of the marketing events.

<figure><img src="/files/XtOqeSpbVbknU5ISEUwR" alt=""><figcaption></figcaption></figure>

The relationship between the number of active users and transactions is also significant. Powered by entity support, we can take a look at the change of actual active users and transactions.

<figure><img src="/files/o2ChHqZgdquk0fWrIu3W" alt=""><figcaption></figcaption></figure>


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